Company Name: Captions
Location: Union Square, New York City, United States (On-site at NYC HQ)
Job Type: Full-time
Salary Range: $170K – $240K yearly (Offers Equity)
Industry: Marketing / Video AI / SaaS (Software as a Service) / Creator Economy
Job Overview
Captions is a pioneering company at the forefront of Video AI and SaaS (Software as a Service), dedicated to transforming how video content is created and understood, and empowering the Creator Economy. We are seeking an exceptional Product Marketing Lead (also referred to as Product Marketing Manager) to join our team in the heart of Union Square, New York City. This Full-time, Senior-Level role offers a pivotal opportunity to guide product positioning in the market, tailor messaging across diverse channels, and lead impactful product launches for our groundbreaking video AI software.
As a Product Marketing Lead, you will be instrumental in translating user and market insights into compelling personas, positioning, messaging, and pricing recommendations. You will leverage your extensive experience in product marketing, exceptional storytelling and writing skills, and a keen eye for detail across both marketing and product to drive feature awareness, adoption, and retention. If you are a proactive leader with a proven track record of successful product launches, excel at cross-functional collaboration, and are passionate about the intersection of AI, video, and the creator economy, Captions invites you to contribute your expertise to our groundbreaking mission.
Duties and Responsibilities
- Guide positioning in the market and tailor messaging across different channels and audiences to maximize impact.
- Lead product launches, overseeing comprehensive planning, communication, and execution from start to finish.
- Develop a deep understanding of users, their pain points, values, and how to effectively reach them through various marketing efforts.
- Stay up-to-date on pricing and packaging dynamics and maintain a strong Point of View (POV) on internal evolution to inform strategy.
- Track feature awareness, adoption, and retention with a clear plan for growth, leveraging data and analytics tools.
- Partner closely with marketing and product teams to guide feature highlighting by platform and persona.
- Build deep cross-functional relationships with Product, Customer Success, and Sales teams, fostering seamless collaboration.
- Apply 8+ years of experience working on a product marketing role.
- Be a great storyteller and an exceptionally strong writer, with communication (both written and verbal) as a strong suit.
- Maintain a consistent practice of understanding the customer (through user interviews or surveys), with an ability to translate user and market insights into personas, positioning, messaging, pricing recommendations, and more.
- Possess a proven track record of successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch.
- Demonstrate an eye for detail across both marketing and product; dives deep into the product, knowing its ins and outs, to become a more effective partner and marketer.
- Excel at cross-functional work, building trust with teams across the company, and can bring everyone along, even with competing priorities.
- Feel at ease with pulling own metrics to measure performance or identify opportunities for feature adoption (e.g., Mixpanel, Amplitude, BI tool).
Qualifications
- Experience Level: Senior-Level (8+ years of experience).
- Education Requirement: Relevant experience or a Bachelor’s degree in Marketing, Business, or a related field is typically required.
- Required Skills:
- 8+ years of experience working on a product marketing role.
- Great storyteller and an exceptionally strong writer. Communication (both written and verbal) is a strong suit.
- Maintains a practice of understanding the customer (through user interviews or surveys), with an ability to translate user and market insights into personas, positioning, messaging, pricing recommendations, and more.
- Track record of successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch.
- Eye for detail across both marketing and product; dives deep into the product, knowing its ins and outs, to become a more effective partner and marketer.
- Excels at cross-functional work, builds trust with teams across the company, and can bring everyone along, even with competing priorities.
- Feels at ease with pulling own metrics to measure performance or identify opportunities for feature adoption (e.g., Mixpanel, Amplitude, BI tool).
- Proven ability to guide positioning in the market and tailoring messaging across different channels and audiences.
- Skilled in leading product launches (planning, communication, execution).
- Ability to develop a deep understanding of users, their pain points, values, and how to reach them.
- Proficient in staying up-to-date on pricing and packaging dynamics and having a POV on internal evolution.
- Experienced in tracking feature awareness, adoption, and retention with a plan for growth.
- Skilled in partnering with marketing and product to guide feature highlighting by platform and persona.
- Proficient in building deep cross-functional relationships with Product, Customer Success, and Sales.
Salary and Benefits
Captions offers a competitive annual salary ranging from $170K – $240K yearly for this Full-time Product Marketing Lead position. The compensation package also offers Equity in the company. We believe in rewarding top talent and fostering a dynamic work environment. Beyond salary and equity, Captions is committed to providing a comprehensive benefits package designed to support your overall well-being and professional growth, which typically includes robust health, dental, and vision insurance, generous paid time off, and opportunities for continuous professional development at the cutting-edge of AI technology and marketing.
Working Conditions
This is a Full-time position based on-site at NYC HQ in Union Square, New York City, United States. You will work within a highly collaborative and innovative office environment, engaging directly with product, design, content, customer success, and sales teams. The role demands strong strategic thinking, exceptional communication (written and verbal), and analytical skills to drive product marketing initiatives. You will be expected to lead product launches, understand customer needs deeply, and excel at cross-functional collaboration in a fast-paced environment, typical of a growing Video AI SaaS company. Standard business hours are generally observed.
Why Work with Us
At Captions, you’re not just joining a company; you’re becoming part of a team that’s redefining the future of video content creation through groundbreaking Video AI Software. We are a pioneering force, empowering the vibrant Creator Economy with innovative tools. As a Product Marketing Lead, your role is pivotal in guiding our product positioning, driving successful launches, and building strong relationships that ensure market success.
We offer a challenging yet incredibly rewarding environment where your expertise in Marketing, storytelling, and product strategy will be highly valued. You will be empowered to define messaging, lead cross-functional initiatives, and directly contribute to the awareness, adoption, and retention of a rapidly evolving AI technology. If you are a results-driven leader with a passion for innovation, a keen understanding of user insights, and a desire to make a tangible impact on the future of digital content, Captions offers an unparalleled opportunity for your next career chapter.