Performance Marketing Manager

Company Name: Captions
Location: Union Square, New York City, United States (On-site at NYC HQ)
Job Type: Full-time
Salary Range: $100K – $170K yearly (Offers Equity)
Industry: Marketing / Video AI / SaaS (Software as a Service) / Creator Economy

Job Overview

Captions is a pioneering company at the forefront of Video AI and SaaS (Software as a Service), dedicated to transforming how video content is created and understood, and empowering the Creator Economy. We are seeking a highly skilled and results-driven Performance Marketing Manager to join our team in the heart of Union Square, New York City. This Full-time, Mid-Level to Senior-Level role offers a pivotal opportunity to architect and run campaigns that spark interest, drive sign-ups, and turn prospects into customers for our groundbreaking video AI software.

As a Performance Marketing Manager, you will be instrumental in driving pipeline targets, balancing always-on programs with headline-grabbing integrated campaigns across the full funnel. You will leverage your hands-on success with tactics like paid search, webinars, nurture streams, and Account-Based Marketing (ABM), coupled with a data-driven mindset, to optimize funnel metrics and make smart budget calls. If you are a proactive self-starter with a knack for creative problem-solving and a proven ability to collaborate with sales, product, and content teams, Captions invites you to contribute your expertise to our groundbreaking mission.

Duties and Responsibilities

• Architect and run comprehensive campaigns that spark interest, drive sign-ups, and turn prospects into loyal customers.
• Launch multi-channel campaigns across various tactics, including webinars, promoted content, ebooks, paid ads, field events, ABM, and content syndication.
• Balance always-on programs with large-scale integrated campaigns to maximize impact and reach.
• Drive self-serve demand through targeted ads, emails, and compelling content, then nurture users to activation and purchase.
• Partner closely with the Sales team to align messaging, share feedback, and fine-tune plays for maximum pipeline impact.
• Monitor, analyze, and optimize funnel metrics, continuously shifting budgets to top performers, and performing A/B testing for continuous ROI gains.
• Apply a minimum of 5 years of work experience in performance marketing, with a strong focus on paid search and web acquisition.
• Possess proven expertise in Google Ads, Bing Ads, and hands-on experience optimizing large-scale campaigns.
• Utilize strong analytical skills, including pulling and interpreting data from ad platforms, spreadsheets, and product analytics tools (Mixpanel, Google Analytics).
• Possess experience managing conversion tracking setups and troubleshooting attribution issues.
• Demonstrate the ability to work autonomously while collaborating with cross-functional teams in a fast-paced startup environment.
• Exhibit strong organizational skills to juggle multiple priorities and ensure execution.
• Possess excellent copy skills, with the ability to craft succinct, high-converting ad messaging.

Qualifications

• Experience Level: Mid-Level to Senior-Level (Minimum 5 years of relevant work experience).
• Education Requirement: Relevant experience or a Bachelor’s degree in Marketing, Business, or a related field is typically required.
• Required Skills:
  • Minimum of 5 years of work experience in performance marketing, with a strong focus on paid search and web acquisition.
  • Proven expertise in Google Ads, Bing Ads, and hands-on experience optimizing large-scale campaigns.
  • Strong analytical skills: experience pulling and interpreting data from ad platforms, spreadsheets, and product analytics tools (Mixpanel, Google Analytics).
  • Experience managing conversion tracking setups and troubleshooting attribution issues.
  • Ability to work autonomously while collaborating with cross-functional teams in a fast-paced startup environment.
  • Strong organizational skills to juggle multiple priorities and ensure execution.
  • Excellent copy skills, with the ability to craft succinct, high-converting ad messaging.
  • Proven ability to architect and run campaigns that spark interest, drive sign-ups, and turn prospects into customers.
  • Skilled in launching multi-channel campaigns across webinars, promoted content, ebooks, paid ads, field events, ABM, and content syndication.
  • Proficient in running both always-on programs and large-scale integrated campaigns.
  • Experience driving self-serve demand through targeted ads, emails, and compelling content, then nurturing users to activation and purchase.
  • Skilled in partnering closely with Sales to align messaging, share feedback, and fine-tune plays for maximum pipeline impact.
  • Proficient in monitoring, analyzing, and optimizing funnel metrics, shifting budgets to top performers, and A/B testing everything for continuous ROI gains.

Salary and Benefits

Captions offers a competitive annual salary ranging from $100K – $170K yearly for this Full-time Performance Marketing Manager position. The compensation package also offers Equity in the company. We believe in rewarding top talent and fostering a dynamic work environment. Beyond salary and equity, Captions is committed to providing a comprehensive benefits package designed to support your overall well-being and professional growth, which typically includes robust health, dental, and vision insurance, generous paid time off, and opportunities for continuous professional development at the cutting-edge of AI technology and marketing.

Working Conditions

This is a Full-time position based on-site at NYC HQ in Union Square, New York City, United States. You will work within a highly collaborative and innovative office environment, engaging directly with Sales, Product, and Content teams. The role demands strong strategic thinking, hands-on campaign execution, and a data-driven approach to optimize performance marketing efforts. You will be expected to manage multiple initiatives autonomously in a fast-paced startup environment, typical of a growing Video AI SaaS company. Standard business hours are generally observed.

Why Work with Us

At Captions, you’re not just joining a company; you’re becoming part of a team that’s redefining the future of video content creation through groundbreaking Video AI Software. We are a pioneering force, empowering the vibrant Creator Economy with innovative tools. As a Performance Marketing Manager, your role is pivotal in driving our growth, expanding our user base, and transforming prospects into loyal customers through highly optimized paid channels.

We offer a challenging yet incredibly rewarding environment where your expertise in Marketing, paid search, and web acquisition strategies will be highly valued. You will be empowered to architect impactful campaigns, optimize funnel performance, and directly contribute to the success of a rapidly evolving AI technology. If you are a results-driven leader with a passion for innovation, a keen understanding of full-funnel tactics, and a desire to make a tangible impact on the future of digital content, Captions offers an unparalleled opportunity for your next career chapter.