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Demand Generation Manager

Captions

1 week ago
$120K – $180K
Yearly

Company Name: Captions
Location: Union Square, New York City, United States (On-site at NYC HQ)
Job Type: Full-time
Salary Range: $120K – $180K yearly (Offers Equity)
Industry: Marketing / Video AI / SaaS (Software as a Service) / Creator Economy

Job Overview

Captions is a pioneering company at the forefront of Video AI and SaaS (Software as a Service), dedicated to transforming how video content is created and understood, and empowering the Creator Economy. We are seeking a highly skilled and results-driven Demand Generation Manager to join our team in the heart of Union Square, New York City. This Full-time, Mid-Level to Senior-Level role offers a pivotal opportunity to architect and run campaigns that spark interest, drive sign-ups, and turn prospects into customers for our groundbreaking video AI software.

As a Demand Generation Manager, you will be instrumental in driving pipeline targets, balancing always-on programs with headline-grabbing integrated campaigns across the full funnel. You will leverage your hands-on success with tactics like webinars, nurture streams, Account-Based Marketing (ABM), and paid media, coupled with a data-driven mindset, to optimize funnel metrics and make smart budget calls. If you are a proactive self-starter with a knack for creative problem-solving and a proven ability to collaborate with sales, product, and content teams, Captions invites you to contribute your expertise to our groundbreaking mission.

Duties and Responsibilities

  • Architect and run comprehensive campaigns that spark interest, drive sign-ups, and turn prospects into loyal customers.
  • Manage a diverse portfolio of full-funnel tactics, including webinars, nurture streams, Account-Based Marketing (ABM), paid media, and email automation.
  • Balance always-on programs with headline-grabbing integrated campaigns to maximize impact and reach.
  • Partner closely with the Sales team to align messaging, share feedback, and fine-tune plays for optimal conversion.
  • Monitor, analyze, and optimize funnel metrics, continuously shifting budgets and conducting A/B testing to improve campaign performance.
  • Apply 5+ years in B2B SaaS demand generation or growth marketing, with a proven track record of owning pipeline targets.
  • Possess hands-on success with full-funnel tactics: webinars, nurture streams, Account-Based Marketing (ABM), paid media, and email automation.
  • Demonstrate experience supporting hybrid go-to-market models (self-serve and sales-assisted).
  • Maintain proficiency with modern martech (e.g., HubSpot/Marketo, Salesforce, Ad platforms, analytics).
  • Exhibit a data-driven mindset, comfortable pulling reports, spotting trends, and making informed budget calls.
  • Be a proven collaborator who can sync effectively with Sales, Product, and Content teams to hit shared goals.
  • Possess a self-starter attitude, a strong bias for action, and a knack for creative problem-solving.

Qualifications

  • Experience Level: Mid-Level to Senior-Level (5+ years of experience required).
  • Education Requirement: Relevant experience or a Bachelor’s degree in Marketing, Business, or a related field is typically required.
  • Required Skills:
    • 5+ years in B2B SaaS demand generation or growth marketing, owning pipeline targets.
    • Hands-on success with full-funnel tactics: webinars, nurture streams, Account-Based Marketing (ABM), paid media, and email automation.
    • Experience supporting hybrid go-to-market models (self-serve and sales-assisted).
    • Proficiency with modern martech (e.g., HubSpot/Marketo, Salesforce, Ad platforms, analytics).
    • Data-driven mindset—comfortable pulling reports, spotting trends, and making budget calls.
    • Proven collaborator who can sync with Sales, Product, and Content teams to hit shared goals.
    • Self-starter attitude, bias for action, and a knack for creative problem-solving.
    • Proven ability to architect and run campaigns that spark interest, drive sign-ups, and turn prospects into customers.
    • Skilled in juggling webinars, ebooks, nurture streams, ABM plays, paid ads, and more.
    • Proficient in balancing always-on programs with headline-grabbing integrated campaigns.
    • Experience partnering closely with Sales to align messaging, share feedback, and fine-tune plays.
    • Skilled in monitoring, analyzing, and optimizing funnel metrics, shifting budgets, and A/B testing.

Salary and Benefits

Captions offers a competitive annual salary ranging from $120K – $180K yearly for this Full-time Demand Generation Manager position. The compensation package also offers Equity in the company. We believe in rewarding top talent and fostering a dynamic work environment. Beyond salary and equity, Captions is committed to providing a comprehensive benefits package designed to support your overall well-being and professional growth, which typically includes robust health, dental, and vision insurance, generous paid time off, and opportunities for continuous professional development in the cutting-edge of AI technology and marketing.

Working Conditions

This is a Full-time position based on-site at NYC HQ in Union Square, New York City, United States. You will work within a highly collaborative and innovative office environment, engaging directly with Sales, Product, and Content teams. The role demands strong strategic thinking, hands-on campaign execution, and a data-driven approach to optimize demand generation efforts. You will be expected to manage multiple initiatives in a fast-paced setting, typical of a growing Video AI SaaS company. Standard business hours are generally observed.

Why Work with Us

At Captions, you’re not just joining a company; you’re becoming part of a team that’s redefining the future of video content creation through groundbreaking Video AI Software. We are a pioneering force, empowering the vibrant Creator Economy with innovative tools. As a Demand Generation Manager, your role is pivotal in driving our growth, expanding our user base, and transforming prospects into loyal customers.

We offer a challenging yet incredibly rewarding environment where your expertise in Marketing, demand generation, and B2B SaaS strategies will be highly valued. You will be empowered to architect impactful campaigns, optimize funnel performance, and directly contribute to the success of a rapidly evolving AI technology. If you are a results-driven leader with a passion for innovation, a keen understanding of full-funnel tactics, and a desire to make a tangible impact on the future of digital content, Captions offers an unparalleled opportunity for your next career chapter.

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