Content Marketing Lead

Company Name: Captions
Location: Union Square, New York City, United States (On-site at NYC HQ)
Job Type: Full-time
Salary Range: $160K – $220K yearly (Offers Equity)
Industry: Marketing / Video AI / Software / Creator Economy

Job Overview

Captions is a pioneering company at the forefront of Video AI and Software, dedicated to transforming how video content is created and understood. We are seeking an exceptional Content Marketing Lead to join our team in the heart of Union Square, New York City. This Full-time, Senior-Level role offers a pivotal opportunity to define and execute comprehensive SEO and content marketing strategies, driving organic growth and maximizing user engagement within the dynamic Creator Economy.

As a Content Marketing Lead, you will be instrumental in overseeing the creation of high-quality, search-driven content and establishing a data-driven approach to optimize all efforts. You will leverage your extensive experience in SEO best practices, exceptional writing and storytelling skills, and proven track record of driving measurable business impact to enhance site structure, internal linking, and conversion strategies. If you are a creative problem solver who thrives on innovation, passionate about AI-powered content creation, and eager to lead a team in a fast-paced environment, Captions invites you to contribute your expertise to our groundbreaking mission.

Duties and Responsibilities

• Define and execute the comprehensive SEO and content marketing strategy to grow organic traffic, improve search rankings, and maximize user engagement.
• Oversee the creation and refinement of high-quality, search-driven content across various formats (e.g., blogs, videos, infographics, case studies).
• Establish a robust data-driven approach to track, analyze, and continuously optimize SEO and content marketing efforts, leveraging tools for keyword research, content performance prediction, and backlink analysis.
• Partner closely with product, design, and other marketing teams to enhance site structure, internal linking, and conversion strategies, aligning content initiatives with overall marketing goals.
• Manage and mentor a small, high-performing marketing team, fostering their professional growth and recognizing individual strengths.
• Oversee relationships with external SEO agencies, ensuring strategic alignment and effective execution of campaigns.
• Apply 8 years of experience in content marketing, with a strong emphasis on SEO and organic growth strategies.
• Demonstrate a proven track record of developing and executing content strategies that drive measurable business impact.
• Possess extensive experience leading content teams and managing external agency relationships.
• Maintain a deep understanding of SEO best practices, keyword research, link-building strategies, and technical SEO fundamentals.
• Exhibit exceptional writing, editing, and storytelling skills, with a strategic approach to content development.
• Demonstrate success in setting and delivering against ambitious growth targets for organic traffic and engagement.
• Utilize strong project management skills, with the ability to execute multiple initiatives concurrently in a fast-paced environment.
• Act as a creative problem solver who thrives on innovation and adapts strategies based on data-driven insights.

Qualifications

• Experience Level: Senior-Level (8+ years of experience).
• Education Requirement: Relevant experience or a Bachelor’s degree in a related field is typically required.
• Required Skills:
  • 8 years of experience in content marketing, with a strong emphasis on SEO and organic growth strategies.
  • Proven track record of developing and executing content strategies that drive measurable business impact.
  • Extensive experience leading content teams and managing external agency relationships.
  • Deep understanding of SEO best practices, keyword research, link-building strategies, and technical SEO fundamentals.
  • Exceptional writing, editing, and storytelling skills, with a strategic approach to content development.
  • Demonstrated success in setting and delivering against ambitious growth targets.
  • Strong project management skills, with the ability to execute multiple initiatives in a fast-paced environment.
  • Creative problem solver who thrives on innovation and adapts strategies based on data-driven insights.
  • Proven ability to define and execute SEO and content marketing strategy to grow organic traffic, improve search rankings, and maximize user engagement.
  • Skilled in overseeing the creation and refinement of high-quality, search-driven content.
  • Proficient in establishing a data-driven approach to track, analyze, and optimize SEO and content marketing efforts.
  • Experience partnering with product, design, and other marketing teams to enhance site structure, internal linking, and conversion strategies.
  • Skilled in managing and mentoring a small marketing team.
  • Experience overseeing relationships with external SEO agencies.

Salary and Benefits

Captions offers a competitive annual salary ranging from $160K – $220K yearly for this Full-time Content Marketing Lead position. The compensation package also offers Equity in the company. We believe in rewarding top talent and fostering a dynamic work environment. Beyond salary and equity, Captions is committed to providing a comprehensive benefits package designed to support your overall well-being and professional growth, which typically includes robust health, dental, and vision insurance, generous paid time off, and opportunities for continuous professional development at the cutting-edge of AI technology and the creator economy.

Working Conditions

This is a Full-time position based on-site at NYC HQ in Union Square, New York City, United States. You will work within a highly collaborative and innovative office environment, engaging directly with product, design, and other marketing teams. The role demands strong strategic thinking, exceptional writing and communication skills, and the ability to manage multiple initiatives in a fast-paced, data-driven setting. You will be expected to lead content teams and manage external agency relationships. Standard business hours are generally observed.

Why Work with Us

At Captions, you’re not just joining a company; you’re becoming part of a team that’s redefining the future of video content creation through groundbreaking Video AI Software. We are a pioneering force, building sophisticated tools that empower users within the vibrant Creator Economy. As a Content Marketing Lead, your role is pivotal in driving our organic growth, enhancing our brand presence, and maximizing user engagement through compelling, search-optimized content.

We offer a challenging yet incredibly rewarding environment where your expertise in Marketing, SEO, and content strategy will be highly valued. You will be empowered to define content direction, lead a talented team, and directly contribute to the success of a rapidly evolving AI technology. If you are a results-driven leader with a passion for storytelling, a keen understanding of organic growth strategies, and a desire to make a tangible impact on the future of digital content, Captions offers an unparalleled opportunity for your next career chapter.